DC Comics Gets New Logo again

[peruzzo]

The new Icon is ok, I guess. I don't like the placement of the text 'DC comics' next to the big DC icon. To me it looks clunky. almost like they hadn't really thought much about how to integrate the new icon with text.

[Laura]

If someone had shown me the logo without telling me which company it's supposed to represent, I wouldn't have guessed there was a D in the logo. I also never would have guessed it was for a comic book company; I would've assumed it was an office product company, like Post-It or Scotch Tape.

It's dry. It's not exciting. It's not kid-friendly. It's *extremely* corporate. The swoosh, at least, had some movement, even if it was dated. The previous logo -- the round bull's-eye with the four stars -- was far more iconic than either of the last two designs.

It's a *little* better as a tab at the top of the book, but I still don't see the D. It feels like they're saying, "We are going to eventually drop the D from our name and be called Comics!"

*had to fix grammatical error

[Trish Mulvihill]

If it didn't actually have the words "DC Comics" next to it, I wouldn't know what the logo was for. On its own, the logo doesn't read as "DC" to me. The moment I saw it, I also thought of dull office supplies... it's not dynamic. It does look *much* better in color, but I still don't think the logo on its own says "DC" to the general public like previous ones did.

[Dean Welsh]

I guess Depressingly Corporate is better than Dishes Clean.

[Eagle]

[Gravence]

Is it bad that I am getting tired of the same idea replayed from another "visionary" who has his/her own idea of what a new idea should be. In the Army we had the "Good Idea fairy" that little creep seems to hangout everywhere!